The power of Formula E

In 2017 we designed, manufactured & engineered two shipping containers that formed part of activation space for Panasonic Jaguar's Formula E racing team.

It was a project that we were proud to be part of; it allowed us to create bespoke engineering for an international brand at an aspirational, forward thinking event.


But what is Formula E?

The ABB FIA Formula E Championship is the world’s first fully-electric international single-seater street racing series.

The sport’s E-cars run on glycerine; a sweet, syrupy liquid obtained from animal fats and oils or by the fermentation of glucose. This virtually emission-free fuel is so clean that it’s even said to be safe for human consumption.

Consisting of ten teams and 20 drivers, Formula E delivers world-class racing to 10 cities over five continents, throughout the seven-month Championship season. Formula E is now into it’s 4th year and has seen races take place in aspirational cities such as New York, Hong Kong, Paris and Rome.

An average Formula E car can reach a maximum speed of 140mph and is able to go from 0-60mph in three seconds. On average, a Formula E car has a power of at least 250 horsepower, a speed which has already doubled since Season 1.

Formula E creates a competitive platform for global car manufacturers to test & develop road-relevant technologies.

The sport’s potential for boosting innovation and accelerating technologies has vastly increased the adoption of sustainable solutions into the mass market.

For example, Formula E innovations have already increased the battery life of traditional models, helping to refine the design of electric vehicles and improve the driving experience for everyday road car users all over the world.

The sport has also helped to accelerate the development of wireless charging, making it possible to imagine the not-so-distant notion of being able to charge E-mobility vehicles without the need for plugs. This revolution could see a future in which drivers can invisibly charge their cars in public car parks, drive ways and even on the move.

The simple nature of cleaner, quieter cars has meant that Formula E can take to the streets.

Allowing the sport to reach much wider audiences than traditional Formula 1 Racing.

This clever move takes the sport right to the consumer, showcasing E racing and sustainable technologies to a much wider, and crusically, much younger audience.


Maybe this new social media savvy audience inspired Formula E to become the only sport in the world that lets fans play an active role in influencing the outcome of the race.

'FANBOOST' gives fans the opportunity to vote for their favourite driver and award them an extra boost of power during the race.

The three drivers with the most FANBOOST votes are awarded a significant burst of power, which they can deploy in a five second window during the second half of the race.  Votes can be cast in the six days prior to, and up to six minutes into, each race making Formula E the most interactive sport in history.

Big names behind Formula E racing include Jaguar, McLaren, Williams, Renault and Michelin.

The team owners are also fairly impressive including Leonardo di Caprio, Richard Branson and Alain Prost.

Yet Formula E sets itself apart by boasting a refreshing message: they're not in it for the glamour or the fame, they're in it to innovate the technology behind electric cars which strives towards a cleaner future.

Formula E promises to change the world.