Jack Daniel’s Presents

Client : Amplify

THE BRIEF

An old Victorian swimming baths provided the unique backdrop for the Jack Daniel’s Presents… gig, headlined by band of the moment, The Vaccines. This was an epic night of rock ’n’ roll for 500 guests that brought together the bold, independent spirit of Jack Daniel’s with Tennessee-inspired BBQ food in one of Manchester’s most unique venues. The band performed in what would have been the main swimming pool!

THE SOLUTION

One of our challenges was to provide a stage that worked in the unusual venue while balancing The Vaccines’ aesthetic with JD’s distinct identity. The hero of the stage design was a 25-foot Jack Daniel’s steel frame bottle that was covered with strip LED lighting.

We also provided a rustic bar service area and branding throughout the event space.

SERVICES PROVIDED

- Set Design & Engineering
- Manufacturing & Install